Whether you’re prepping for a portrait session with Yossi Hoffman Photography, or you just want to look your best in a photo, these tips will definitely come in handy.

In most cases, the main idea in a portrait is to draw the viewer directly to you, and brighter colors and patterns can sometimes distract a viewer and draw them elsewhere. See, for example, this photo‘s distracting bright colors and patterns (not my photo, but a helpful example of what to avoid nonetheless!).

In terms of clothing:

  • One way (among many) to draw the viewer to you is to use muted (softer, more reserved) colors, and avoid bold patterns.
  • Avoiding bold patterns and colors isn’t necessarily a hard and fast rule, though, since sometimes a splash or two of color (and some limited jewelry) can actually help focus the viewer on you by bringing out a facial feature or complementing a hair color or style, for example, but it varies from person to person.

Bottom line: I usually recommend starting with muted solids, and if there are some bright or bold elements (jacket stitching, scarf, etc.) that really complement you, feel free to bring them along and we’ll see how they look on camera.


  • As long as it’s done in such a way that stray hairs won’t be noticeably obstructing your face during the session, I would go with whatever makes you feel relaxed, comfortable, and really just makes you feel like you.


If you’re still stumped, you can always reach out, and I’m happy to help!